Effective Date: 12/02/2025
1. Introduction
Welcome to AquaFilterHub (“we,” “our,” or “us”). We are committed to safeguarding your privacy and ensuring that your personal data is protected. This Privacy Policy outlines how we collect, use, and protect your information in compliance with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018 in the UK, as well as applicable US privacy laws.
2. Information We Collect
We may collect and process the following personal data:
- Personal Identification Information: Name, email address, phone number, etc.
- Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
- Usage Data: Information about how you use our website, products, and services.
- Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.
3. How We Collect Your Data
We collect data using the following methods:
- Direct Interactions: You provide data by filling in forms or by corresponding with us via post, phone, email, or otherwise.
- Automated Technologies: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
- Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties, including analytics providers and advertising networks.
4. How We Use Your Data
We use your personal data for the following purposes:
- To provide and maintain our services.
- To manage your account.
- To contact you with newsletters, marketing, or promotional materials.
- To manage your requests.
- To improve our website, products, and services through analysis and research.
5. Legal Basis for Processing Personal Data
We process your personal data based on the following legal grounds:
- Consent: You have given clear consent for us to process your personal data for a specific purpose.
- Contract: The processing is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract.
- Legal Obligation: The processing is necessary for us to comply with the law.
- Legitimate Interests: The processing is necessary for our legitimate interests or the legitimate interests of a third party unless there is a good reason to protect your personal data which overrides those legitimate interests.
6. Sharing Your Data
We may share your personal data with:
- Service Providers: To monitor and analyze the use of our service.
- Affiliates: In which case we will require those affiliates to honor this Privacy Policy.
- Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- Law Enforcement: Under certain circumstances, we may be required to disclose your personal data if required to do so by law or in response to valid requests by public authorities.
7. International Data Transfers
Your information, including personal data, may be transferred to—and maintained on—computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.
8. Data Security
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee its absolute security.
9. Data Retention
We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.
10. Your Data Protection Rights
Depending on your location, you may have the following rights regarding your personal data:
- The right to access: You have the right to request copies of your personal data.
- The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe